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Web Promotion
The conflict giving rise to misunderstood SEO expectations deal with keywords. Obviously, an optimization program is designed to get you high in the rankings on various keywords. The problem, of course, is the more traffic a keyword produces, the higher the number of sites competing for rankings under the phrase. Inevitably, this translates to a longer period of time required to get top rankings.
A proper optimization plan should focus on both short and long term rankings. When laying out the site, the home page and other centralized pages should be devoted to keywords with monstrous amounts of traffic that will require a lot of time to obtain top rankings on. To counterbalance this, additional pages should be built focusing on keywords for which there is less traffic, but for which high rankings can be acquired relatively quickly.
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Shared or Dedicated
There are three main types of server plans available from the hosting companies, four if you include the special reseller packages that some offer...
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Server Software
There are many combinations of different operating systems and servers that it can be hard to know which one to go for...
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